Byanjankar Shakya, Rabina

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Byanjankar Shakya, Rabina

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Pealkiri: Localizing Fashion? A Perspective From the Study of the Small Estonian Island of Muhu

Autor: Byanjankar Shakya, Rabina

Märksõnad: localism, sustainable fashion, Muhumaa, craftmanship, ethnic designs

Lühikirjeldus: The clothing market is dominated by the globalized fast fashion industries. The fashion industry is particularly concerned with seasonal trends, mass production, and less focused on the durability and longevity of the garment or the trend causing ecological impact and sustainability issues. Despite the leading fast fashion market, some fashion consumers favor local designers and buy locally produced artisanal fashion products to promote local goods and community craftmanship. Eco-localization of fashion through localized design and production has been claimed to be the solution to the problem of the large environmental footprint of the globalized fashion industry. Staying on this premise, my thesis studies the case of Muhu, a small Estonian island with a rich tradition of crafting of garments and production of ethnically inspired fashion. My research provides an exploration into the ethnic fashion production and consumption ecosystem from Muhu from the perspective of the artisans and designers from Muhu to answer the question of whether sustainable localized fashion production and consumption behaviour can be achieved in small communities like Muhu where there is relatively less connectivity and what the challenges are. The research shows that while there is potential towards localization of fashion production in Muhu that is supported by the availability of a strong tradition of crafting clothes and ethnic designs and patterns, there still are challenges. It is difficult to achieve a full cycle of production within a small community. Effects of globalization and availability of cheaper labour material from elsewhere as well as aspirations of local designers and producers to reach bigger markets tend to misalign with the goal of sustainability. However, there can be a silver lining in the pattern of consumption influenced by traditions and behaviour of consumers that may lead to more sustainable consumption and fashion.

Juhendaja: Samarüütel-Long, Anu

Tüüp: Magistritöö

Õppekava: Disain ja rakenduskunst (moedisain)

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Thesis text_Rabina Byanjankar Shakya_submission.pdf

2024-05-24