Liu, Yulu

Object Type: Folder
In Folder: Disainiteaduskond

▲

Expand to show object metadata

Liu, Yulu

Dublin Core Metadata

Pealkiri: Exploring Norse Mythology’s Rise in Chinese Social Platform: Opportunities Among GenZ Users from a Service Design Perspective / Uurimus Norra mütoloogia kasvavast populaarsusest Hiina sotsiaalmeedias: Z-põlvkonna võimalused teenusedisaini vaatenurgast

Autor: Liu, Yulu

Märksõnad: Norse mythology; Gen Z; service design; content co-creation; niche ecosystems

Lühikirjeldus: The resurgence of Norse mythology in global media has attracted Chinese Gen Z users, especially on BiliBili. This thesis explores the challenges and opportunities of building a Norse mythology ecosystem on the platform, focusing on creators, users, and algorithms. Through surveys, interviews, and data analysis, it finds strong interest but fragmented content, poor discoverability, and limited support for creators. To address this, it proposes a dedicated mythology hub, enhanced recommendation systems, and a light content ecosystem to encourage participation. These solutions aim to improve engagement and support sustainable cultural growth.

Väljaandja: Eesti Kunstiakadeemia

Juhendaja : Youxin, Wu; Frenzel, Joern

Kuupäev: 2025

Tüüp: Magistritöö

Formaat, olemus: text

Õppekava: Teenusedisaini strateegiad ja innovatsioon

Keel: inglise

Õigused: Teos kaitstud autoriõigusega. Kasutamine lubatud üksnes Eesti autoriõiguse seaduses sätestatud juhtudel.

Show more ▼

Vaata galeriid