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Pealkiri: TELL ME WHO I AM: Community based personal brand co-development on the example of SDSI Masters students / ÜTLE MULLE, KES MA OLEN: kogukonnapõhine isikliku brändi ühine arendamine SDSI magistrantide näitel

Autor: Roscher, Hendrik Nicolai

Märksõnad: Personal Branding; Co-creation; Employability; Personal Brand Developement; Co-Creation Workshop

Lühikirjeldus: Facing a volatile job market, SDSI students, need actionable ways to secure employability. This thesis explores personal branding as a solution, proposing a community-based co-creation workshop. Through literature reviews, industry analysis, and qualitative interviews, gaps were identified, and a workshop leveraging SDSI’s cohort dynamics was designed and tested. The workshop simplifies personal brand development using the Value Stack and Identity Stack concepts, inspired by Scott Adams’ Talent Stack, to help students articulate their unique value and identity. It combines self-reflection and peer feedback, making personal branding accessible, actionable, and community-driven. Tested through prototypes, it addresses diverse student needs while fitting into busy schedules. This approach is novel in its use of community co-creation for personal branding in a student context and offers a promising direction for further research.

Väljaandja: Eesti Kunstiakadeemia

Juhendaja : Teevet, Jan; Abou Chrouch, Sigmund

Kuupäev: 2026

Tüüp: Magistritöö

Formaat, olemus: Text, Framework, Workshop, Video

Õppekava: Teenusedisaini strateegiad ja innovatsioon

Keel: inglise

Lisainfo: Foto vm materjali autor: Hendrik Nicolai Roscher

Õigused: Teos kaitstud autoriõigusega. Kasutamine lubatud üksnes Eesti autoriõiguse seaduses sätestatud juhtudel.

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